Hi, I'm Yulia Sytnik

PRODUCT DESIGNER

I help products grow through design —
from user research to a finished design system

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About

Product designer. For 6 years I've designed web and mobile products — from the first user flow to production alongside the team.

6 years in product design
0 → 1 from research to production, alongside the team
5 domains PropTech, EdTech, HR-tech, B2B, real estate

I like bringing order to complexity: dashboards, B2B flows, design systems. First I dig into the problem and the data — then I design.

PropTech EdTech HR-tech B2B Dashboards Design systems Figma plugins User research
Portfolio

SELECTED WORK

YPLAY

yplay

SPORT MARKETPLACE

Leagues, field rentals, coaches and live broadcasts in one product

30+ screens 4 modules design system
LIVE
1:1
2nd half · 67'

Strekoza DS

Design Engineering · DesignOps

Figma plugin that generates design systems from JSON: tokens, components, layout audits

Brief
{
 "clr": "..",
 "sp": [..]
}
AI → JSON
Figma DSdone
Strekoza DS~3 min
Color Tokens
#A259FF
#0ACF83
Spacing
8px
16px
Components
Button
Text input
Typography
Heading
Inter · 700 · 32px
📖

Book Platform

Product Design · No-code

Platform for independent authors: publishing, selling and promoting books. Bubble.io

Coming soon
🏄

Surfshop

Product Design · E-commerce

Surf gear online store focused on visual experience and fast checkout

Coming soon
Process

HOW I WORK

01

DISCOVERY

User research, competitor analysis, business requirements. I find the real problem instead of treating symptoms.

02

DESIGN

User flows, prototypes, UI design. Iterating with the team and users toward a result — not toward a deadline.

03

DELIVERY

Design system, specs, handoff to engineering. I stay through release — I don't disappear after the mockup.

Tools

AI IN MY PROCESS

I use AI as a multiplier — not instead of thinking, but to speed up the routine. More time for research and strategy, less for pixels.

Variant generation

Midjourney, DALL-E for visual exploration. 10 directions in an hour instead of two days.

UX copywriting

Claude, ChatGPT for interface copy, microcopy, A/B variants of headlines and CTAs.

Prototyping in code

Claude Code for fast HTML/CSS prototypes. This site was built with AI — from shaders to animations.

HAVE A PROJECT?

LET'S
WORK

Message on Telegram ysytnika@gmail.com