M
EGRP · Case line
Find a homewhile you ride the metro
47
screens
Mortgage calculator
State support 6%
Price6 890 000 ₽
Down payment1 380 000 ₽ · 20%
Timeline20 yrs
Monthly payment
38 200 ₽
Overpayment · 2.34M
Income from · 64 000 ₽
M
6.9M
8.2M
5.4M
24
Price trend
3M
6M
Year
8 900 000 ₽
7% · 6 mo
154,870 ₽/m² · negotiable
7% BELOW MARKET
−640,000 ₽ in 6 mo
M
EGRP line
Process
01
Context
02
Design system
03
Dashboard
04
Metrics
05
Last stop
06
Scroll down
The train departs →
Not just the result — the thinking
Key points
Key points
decisions
1
Problem
11 clicks
2
Research
8 interviews
3
Structure · IA
1 flow
4
Prototypes
3 iterations
5
Solution
47 screens
Forks
✗The map as a separate section✓Map + list = one screen
✗An infinite feed✓Chunks of 20 + a return anchor
✗“Time to metro” as a feature✓An ordinary filter on par with price
Context
Scenario —
Scenario —
mobile, on the move
73%
of sessions are mobile
~40 sec
session length
7
listings per visit
you — searching on the move
Desktop is the outcome of the design system. Mobile took more research, testing and iteration.
60+ components and tokens
Color · 6 tokens
Typography · Inter
Display32 / 900
Heading 122 / 800
Heading 217 / 700
Body text14 / 400
Caption · mono11 mono
Radii
4
8
12
18
pill
Spacing · 4-base
4
8
12
16
24
32
48
Buttons · 4 states
Fields · 3 states
District or metro
Default
Primorsky
Focus
Pr
Enter at least 2 characters
Chips · toggles
Active
Standard
+ more
12
Badges · card · alert
TOP
VERIFIED
NEW BUILD
−7%
6 890 000 ₽
1-bed · 42 m²
✓ Request sent
Iconography · stroke 1.8 · 24px
12 categorical80+ total
Shadows · elevation
Card
0/2/6 · 0.06
Sticky
0/8/24 · 0.10
Modal
0/24/60 · 0.20
Animation · motion
Search
Fast · hover
150ms ease-out
Normal · toggle
250ms ease-in-out
Slow · modal
400ms cubic-bezier(.4,0,.2,1)
One product —
three dashboards
The platform serves buyers, agents and developers. Each role has its own working context — pick one to take a look.
A
Anna S.
Buyer
Saved searches
3 active
Open the app
A
Anton V.
Agent · 9 in progress
12
leads
3
viewing
2
deals
Active leads
3 new
Go to leads
Z
Severnye Ogni
Developer
6
buildings
+24
bookings
+12%
week
Trend by building
7 days
Open analytics
Not just prettier —
measurably better
8 weeks before / after release
Yandex Metrica · Hotjar
Rounded · exact figures under NDA
Search
BEFORE
AFTER
+34%
conversion to a viewing request
Search is compressed to 5 fields with autosuggest; the rest of the filters sit behind “All filters”
Listing
BEFORE
AFTER
−28%
bounces on the listing page
Hierarchy: price / metro / specs up top; documents and similar listings on expand
Roles
BEFORE
AFTER
+47%
agent retention on day 30
Separate dashboards for buyer, agent and developer — focus by role
Speed
BEFORE
AFTER
−67%
time to a new page
Design system: 60+ components and tokens instead of building from scratch
Train arrived · summary
The platform in one system
0
screens in one design system
0+
components with states
0 roles
buyer · agent · developer
0 mo
from research to release
M
EGRP line · last stop